EN
KR
Period
2023.01.~02.
(1 month)
Assignment
SAMSUNG DESIGN MEMBERSHIP
(Personal project)
Category
System design
I analyzed the user needs behind the content and the platform interface structure, and proposed a new commenting interface and interactive modes for interacting in the content interface area, as well as realistic use cases for each user group.
Everyone can be a consumer and a creator now. Content consumption has become a holistic activity with changes in mediums.
Content consumption has gone from passive viewing to active interaction with content with the advent of 'commenting'. A generation with a creator's ego sees commenting as a creative endeavor - they want to be funny, they want to be famous, etc.
I positioned and targeted Hidden Creators, people who are creative but not active enough to create content, and who create funny comments while watching already created content.
Less proactive than creators, but equally creative and with a strong need for expression.
Hidden Creators experience a disconnect between content consumption and comment creation as they move back and forth between the content area and the comment area to view or write comments while watching content.
The video content platform is separated into the content area for creators and the comment area for consumers due to the different nature of the different areas. Therefore, Hidden Creators, who have both content consumption and comment creation needs, need to go back and forth between different interfaces repeatedly.
Short-form content interface
Segmenting the depth of the interface between comments and content to separate consumer and creator areas.
Long-form content interface
Separating the interface hierarchy of comments and content vertically.
Simultaneous watching
Consume edited content without being hidden in the commenting interface
Best commetor
Requesting creators to pin my comment and suggesting content
Hyper specific empathy
Writing highly detailed timeline comments
Comment reply
Content that displays both the replied comment and the video on the same area
Popup best comment
Pop-up of the best comment in the middle of the video
Empathy count popup
Pop-up of empathy count on the scene with the highest empathy
Difference in upload times
Content posts and comments being uploaded at different time points
Difference in Spatial variability
The static space of the uploaded content versus the dynamic space of ongoing updates
Capturing specific times
Capturing the time progression within the content area and bringing it into the comment area for consumers
Capturing specific areas
Capturing the content scene by scene, cropping specific areas, and sharing them with other consumers
Navigating through times & spaces
Combining comments and content from different spaces and at different times into a single piece of content
Needs
Navigating times
Navigating spaces
Capturing specific times
Capturing specific areas
UX strategy
At specific times
On content interface
Updating continuously
At specific areas
Features
Comment layer on content interface area
Interactive features for free interaction
As-is
To-be
I designed a toggle for consumers who do not want this system in the top fixed component area, while buttons for creation are placed in the content-specific component area on the right side, along with the comment section.
Writing- at the time and on the scene you want
At the desired time, place the comment at the desired location.
Drawing- in the shape you want
After writing a comment and drawing a line that fits the content, the text line adjusts accordingly.
Motion tracking- to the movement you want
Press on a moving object to track motion and map the comments to it
Engage with content at the same time
You can interact with content at the exact location and time of the content, bringing you closer together.
Becoming the protagonist with attention-grabbing comments
You can also make your comments the star of the show by spicing up your content with eye-catching comments.
Ask for the details
You can ask questions by commenting on the appropriate part of the video, so you can ask specific questions that are relevant to the scene.
Pop up a detailed comment - Linking to other content
If you want to see a comment in more detail, reply to it, or like it, you can tap on the floating comment to pop it up. If someone left a link to another video in the comment, you can jump right in, and we've designed the video to jump to the other linked videos so you can consume the recreations of a particular scene seamlessly.
Content that provides areas for consumer engagement
You can create content within the video itself that allows viewers to answer questions and feel like they are the creator being asked.
Content that gives viewers topics and space to interact freely
There will be content that only consumers will create. This campfire video, which provides a sledding theme, is meaningless as content, but it provides a space for viewers to gather, so they can sled or have conversations within the content as if they were sitting around a campfire.
Re-create content using comments as a template
Create a cycle of creators and consumers by enabling the creation of new content with comment templates.
COMMENT on CONTENT is a comment system that can be applied to any content platform, whether it's video content or any other content with comments. Through this system, I hope that content platforms will evolve into playgrounds for hidden creators, rather than just spaces for passive viewing.
First UT (Explorative UT)
Feedback
I think it will be distracting to the content.
Improvement plans
Planning to design a feature that gives creators choice on upload
Feedback
I think the most important thing is to have funny comments at the right time.
Improvement plans
Planning to prioritize comment visibility based on user preferences
Feedback
They are hard to see on light background, and they go by too quickly to read.
Improvement plans
(Multivariate test) Planning toadjust visibility, comment duration
Secondary UT
2nd UT (Multivariate test)
3rd UT Measuring metrics
Business model
Diversify your business model with interactive add-on premiumization & comment sponsorship
