EN
KR
Period
2023.03.~06. (3 month)
Assignment
Next generation UX group, MX division, Samsung Electronics
Role
Project Leader, UX/UI Design (40%), Prototyping (100%),
Category
Mobile OS design
Generation Z considers smartphones as part of itself and prefers a personalized experience that reflects their own tastes and needs. Accordingly, we analyze the characteristics of Generation Z and suggest 4 directions of Galaxy's leading home screen that can be appealing to them.
Mobile / home screen usage and trends of 130 Gen Z users
[Desk research, Survey (104), Interview (26), User test (24), User diary (2), Home screenshot collection (109)]
Multi persona
Persona foldering
Foldering interface expaned in persona's task unit and assistant interactions
Simultaneous consumption
Flexible window
Multi-window for simultaneous use, quick transition
Content creation
Creating assets
Aesthetic and changing assets to make your home screen content
Specific optimization needs
AI home generator
AI-based setup system to help you set up easy and specific custom features
Persona Foldering is a foldering method for users who want to manage their work by various personas. The folder, which was simply a collection of applications, can be expanded to the persona's work unit to manage widgets, links, and accounts at once, and can achieve effective and continuous work through emotional interactions with persona-specific AI assistants who recognize the work in the folder.
You can create folders with characters that reflect your persona, so you can express multiple identities at once in your home, and have fun organizing them.
We designed a new folder structure that includes all of the personas' actual tasks and allows for duplicate foldering.
Characters will speak to you and encourage you to use them to accomplish your goals.
Characters communicate with each other to help each other achieve their goals
A character with tastes I didn't even know I had suggests creating an additional persona folder.
Flexible Windows is a multi-window interface for users who use multiple services at the same time, switch quickly, and use them. It can be used simultaneously by dividing into main and sub-regions, and in sub-regions, it can be quickly switched to accordion structure. In addition, you can flexibly adjust the window according to the situation, such as instant use, simultaneous use, and use after a while.
0. Entering the flexible window
From Home, or while using any other service, press the recenter button on the navigation bar to enter flexible window mode.
1. Switch content
Swipe through the top sub-content areas to quickly switch between them and perform simple tasks
2. Unfold- Unfold and use alone for a while
When you need to briefly use a sub-area independently or perform specific tasks, simply lower and unfold the window handler
3. Strech- Resize windows
You can resize it to fit the type of sub-content. Drag the divider handler down to resize it
4. Pin- Pin frequently viewed subcontent
Pin your favorite sub content to the front so you can go back to it even when you're using other services
5. Exchange -Switching between main and sub
If you decide you want the sub to be the main content, press the toggle button to switch zones
6. Enter -Enter full screen services
Exit the flexible window and enter the service to use it in a full window
0. Enter
Touch and hold the recenter button
1. Switching
Swipe left and right
2.3. Manipulating size
Touch and move handlers up and down
4.5.6. Accessing features
Touch and hold
If you need to multitask across services, such as when you're editing a long-form video to create a short-form video, flexible windows can come in handy.
Generation Z, who has a creator ego, quickly creates and uploads content that contains their daily life and identity. I wanted to capture the home screen and make it the content I want to share with an aesthetic asset that can reflect the changing settings and tastes according to daily life, such as listening music and weather.
Text assets
You can write any text you want on your home screen, set it in your favorite font, and place it wherever you want. You can name the apps you've placed on your home screen, type urgent notes or motivational messages you need to see, or design it like a wallpaper.
Sticker assets
Use your favorite sticker designs to make your home screen more aesthetically pleasing without the constraints of the grid. You can also use layout stickers to group the apps you have listed on your home screen.
Weather assets
Assets that provide different styles of graphics reflecting today's weather and the information you need, such as temperature, with changing weather graphics.
Music assets
These assets utilize music cover art to dynamically change the home screen based on the music you're listening to. We provide two variations: a gradient graphic mockup that extracts the colors from the cover art, and a mockup that uses the cover art image itself.
(1) Touch the assets
with each other
(2) Bumping
each other's phones
(3) Get a new asset with the two assets combined
AI Home Generator is an easier and more specific system for users who have needs for various optimization functions but are reluctant to put time and effort into it. It uses AI to read users' usage patterns, identify needs, and preempt the necessary settings. It provides simple questions and options, and creates various drafts tailored to the user's needs for easy and specific settings.
[Aesthetic]
Concept Leader
I want to
customize each
and every one to my taste
Provide specific
custom features
[Aesthetics]
Concept Follower
I want you to
give me a home
that fits my tastes.
Provide multiple home
concept options
[Feature]
Tidy Organizer
I want to
clean up my messy
home screen
Provide auto-folders,
organization
[Feature]
Feature Customizer
I know Galaxy has
a lot of custom features,
but it's hard to use them.
Provide custom
features, modes
[Aesthetic] Concept Leader
For users who want to customize their own home to their own taste and style, but find it too time-consuming and difficult to create exactly what they see in their head, we provide assets and mockups that match their concept so they can easily create a home that's just right for them.
[Aesthetics] Concept Follower
Concept followers who are unsure of their tastes, but have a desire to be trendy. We ask them indirect questions to infer their tastes so that we can learn about tastes we don't know about, and help them choose from well-crafted homes.
[Feature] Tidy Organizer
Tidy organizers are users who like to keep their home screen neat and organized. It's hard to re-folder and organize every time you get a new app, and when you try to do something you've been putting off, it's hard to interact with it one by one. For this type of person, we provide features that allow you to automatically folder and keep your home screen tidy.
[Feature] Feature Customizer
They're the type of user who wants to use a variety of optimization features, but is overwhelmed by the process of learning about and specifying them. We ask them questions to help them figure out what customizations they'd like to make, and then guide them through the process.