EN
KR
Period
2023.03.~06. (3 month)
Assignment
Next generation UX group, MX division, Samsung Electronics
Role
Project Leader, UX Design (40%), UI/GUI Design (50%), Prototyping (80%)
Category
Mobile OS design
We proposed four new interface structures and UX scenarios for mobile homes that reflect Gen Z's "me-centered" values on the mobile home screen.
Mobile / home screen usage and trends of 130 Gen Z users
[Desk research, Survey (104), Interview (26), User test (24), User diary (2), Home screenshot collection (109)]
Real voice
I seek efficiency by my own standards
I'm always with my favorite content
I want smart suggestions for me
I use multiple apps and features simultaneously and combine them in my own way to get things done.
I enjoy customizing the process to reflect my tastes and personality and love the results.
I'm easily frustrated by complex and cumbersome processes and switch quickly
Gen Z Main Task: [Me-Centered: Thinking and pursuing me]
Project Main Mission: [To create a space that reflects you]
Insight-driven "me-centered" task segmentation and corresponding Gen Z user positioning, along with proposed solutions and scenarios.
My Personas
Chameleon
Persona foldering
Folderings that
reflect my persona
My Patterns
Dopamine holic
Flexible window
Structure to quickly
switch to my pattern
My Tastes
Content co-liver
Creating assets
Creation that reflects
my tastes
My Needs
Lazy Perfectionist
AI home generator
Home settings that
reflect your needs
As-is
Just a place to go through for services
To-be
A place to get attached that reflects "me"
Gen Z is like a chameleon that changes its appearance depending on the situation, having multiple personas and using mobile for different purposes.
Switching services based on purpose
Switch accounts based on purpose
Switch home screens based on purpose
The current folder approach makes it difficult to express the identity of each persona, and a folder structure that is just a collection of apps doesn't reflect real-world tasks.
New folder structure and interactions that solve problems along the journey to persona tasks on the home screen help you express your personas and fulfill their purpose.
Home
Problem
No means of expression
beyond switching
home presets
Featue
Persona character
folders that represent
your identity
Folder/Widget
Service
Problem
Difficulty navigating
tasks by distributed
personas
Problem
The hassle of
switching accounts
to match personas
Featue
Persona tasks
in one place,
expanded folder structure
Task
Problem
Difficulty
keeping tasks
on target
Featue
Character interactions
that are constant
reminders of purpose
You can create folders with characters that reflect your persona, so you can express multiple identities at once in your home, and have fun organizing them.
We designed a new folder structure that includes all of the personas' actual tasks and allows for duplicate foldering.
Characters will speak to you and encourage you to use them to accomplish your goals.
Characters communicate with each other to help each other achieve their goals
A character with tastes I didn't even know I had suggests creating an additional persona folder.
Variable structures for interactions
Gen Z consumes content all the time, habitually, like it's in the background of their lives.
Using PIP mode
Multi-device
In every day life
When we observed content consumption through user testing, we found that people were consuming content seamlessly through quick, habitual gestures.
Constant switching and fresh stimulation
They don't stick with one service, they switch frequently and want new stimuli.
Unconscious use and
separation anxiety addiction
unconsciously consuming content and accessing services out of habit.
Fast and efficient gestures
Actively use gestures to switch services quickly and efficiently
Use multiple services
to accomplish your goals
We typically mix two or more services to efficiently accomplish our goals.
We designed the window structure to reflect service consumption patterns and gestures. Provide a flexible and continuous connection experience that goes beyond multi-window.
Keeping all of your favorite content in the subarea
Accordion UI and swipe gestures for quick transitions
Stretch and expand windows for flexible multi-experience
0. Entering the flexible window
From Home, or while using any other service, press the recenter button on the navigation bar to enter flexible window mode.
1. Switch content
Swipe through the top sub-content areas to quickly switch between them and perform simple tasks
2. Unfold- Unfold and use alone for a while
When you need to briefly use a sub-area independently or perform specific tasks, simply lower and unfold the window handler
3. Strech- Resize windows
You can resize it to fit the type of sub-content. Drag the divider handler down to resize it
4. Pin- Pin frequently viewed subcontent
Pin your favorite sub content to the front so you can go back to it even when you're using other services
5. Exchange -Switching between main and sub
If you decide you want the sub to be the main content, press the toggle button to switch zones
6. Enter -Enter full screen services
Exit the flexible window and enter the service to use it in a full window
0. Enter
Touch and hold the recenter button
1. Switching
Swipe left and right
2.3. Manipulating size
Touch and move handlers up and down
4.5.6. Accessing features
Touch and hold
If you need to multitask across services, such as when you're editing a long-form video to create a short-form video, flexible windows can come in handy.
Gen Z isn't afraid to share their private lives; they contentify their tastes and communicate through them.
Decorating photos
Easy challenges
Active Instagram story sharing
UX strategy
Aesthetic
Easy
Dynamic
Text assets
You can write any text you want on your home screen, set it in your favorite font, and place it wherever you want. You can name the apps you've placed on your home screen, type urgent notes or motivational messages you need to see, or design it like a wallpaper.
Weather Assets
Assets that provide different styles of graphics reflecting today's weather and the information you need, such as temperature, with changing weather graphics.
Music Assets
These assets utilize music cover art to dynamically change the home screen based on the music you're listening to. We provide two variations: a gradient graphic mockup that extracts the colors from the cover art, and a mockup that uses the cover art image itself.
Sticker assets
Use your favorite sticker designs to make your home screen more aesthetically pleasing without the constraints of the grid. You can also use layout stickers to group the apps you have listed on your home screen.
Various home and lock screens
(1) Touch the assets
with each other
(2) Bumping
each other's phones
(3) Get a new asset with the two assets combined
Gen Z wants to have the perfect home screen, but they don't want to bother making changes and want "someone to do it for them.
Survey
Real voice
I want them to make suggestions to me first,
and then give me permission to fine-tune them.
It takes a lot of time and effort
to change your home screen.
I hesitate because I feel pressure
to do it perfectly
Designing needs-based prompts by type
[Aesthetic]
Concept Leader
I want to
customize each
and every one to my taste
Provide specific
custom features
[Aesthetics]
Concept Follower
I want you to
give me a home
that fits my tastes.
Provide multiple home
concept options
[Feature]
Tidy Organizer
I want to
clean up my messy
home screen
Provide auto-folders,
organization
[Feature]
Feature Customizer
I know Galaxy has
a lot of custom features,
but it's hard to use them.
Provide custom
features, modes
[Aesthetic] Concept Leader
For users who want to customize their own home to their own taste and style, but find it too time-consuming and difficult to create exactly what they see in their head, we provide assets and mockups that match their concept so they can easily create a home that's just right for them.
[Aesthetics] Concept Follower
Concept followers who are unsure of their tastes, but have a desire to be trendy. We ask them indirect questions to infer their tastes so that we can learn about tastes we don't know about, and help them choose from well-crafted homes.
[Feature] Tidy Organizer
Tidy organizers are users who like to keep their home screen neat and organized. It's hard to re-folder and organize every time you get a new app, and when you try to do something you've been putting off, it's hard to interact with it one by one. For this type of person, we provide features that allow you to automatically folder and keep your home screen tidy.
[Feature] Feature Customizer
They're the type of user who wants to use a variety of optimization features, but is overwhelmed by the process of learning about and specifying them. We ask them questions to help them figure out what customizations they'd like to make, and then guide them through the process.